Increase Response Rates with Personalized Mailings

Personator splits name, address, and city-state-ZIP compound fields into their components – ideal for direct mail processing, genderizing database records, and creating salutations for personalized letters. Personator can also distinguish and parse compound fields containing either single or double names, plus inverse names and government inverse, into their structural components.

Fields containing double names such as “Mr. John Smith and Ms. Mary Jones” can be output to two separate full name fields (contained in the same records), two sets of split name fields, or even a newly created record to contain a second name.

Personator is also fast – the software can process 100 million records an hour.