Using
Pre-canceled Stamps to Increase the Personalization Effect
Using pre-canceled stamps to increase the personalization effect is a good
idea. However, they still look rather mechanical and manufactured with the
words "presort" or "bulk" built right into the stamp.
There is a way to make a pre-canceled stamp look more handmade, although
somewhat infrequently used because it does involve an extra production
step. A mailer can cancel mail and still obtain presort and automation
discounts. A mailer must request authorization to preprint rate markings
on pre-canceled stamps or to use a pre-canceled postmark on adhesive
stamps, stamped envelope, and stamped cards. The applicant must submit a
specimen mail piece showing the preprinting method or proposed
pre-canceled postmark. If more than one preprinted marking is prepared, or
more than one format is used, a specimen for each must be submitted. Form
3615 must be endorsed "Preprinting of Rate Markings," or
"Mailer's Pre-canceled Postmark," or both, as appropriate. Start
with your local postmaster on how to get started and how to receive
authorization.