Marketing With Newsletters
by Elaine Floyd

So you want to start your own newsletter? When you first develop your newsletter, you must do the following things:

Set Promotional Goals for your Newsletter 
These goals help you measure success and keep you focused on your objective. Try increasing revenue by 10% within the next six months.

Research Audience Interests
Find out what your readers want to read, and why they are reading your newsletter. Send out surveys in your newsletter to get a better understanding of what they want to see.

Follow Up
Thank contributors and vendors involved with each issue. Immediately follow up on the responses your newsletter generates. 

(Taken from Marketing With Newsletters)

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