Newsletters As A Response Tool
by Elaine Floyd.

As a direct response tool, newsletters can add to your marketing plan. By providing a place to repeat your message, your newsletter offers prospects another opportunity to respond. It allows you to offer specific ways to respond by telling your readers what response you want them to take, and how to take it by:

• A self mailing reply card.

• A money saving coupon that's easily clipped from the newsletter.

• Ordering instructions at the end of an article.

• Phone number to call.

• Order form.

•An advertisement for the product, placed next to an article about the same product.

(Taken from Marketing with Newsletters)

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