A
Tip for Small Businesses
Send press releases often. Put them on the calendar
for mailings on a regular basis, like every month.
PR
Resources in Direct Marketing
Press
releases are being written less and less just for the media and are
starting to be direct-to-consumer, using more consumer-oriented language
and concepts.
Understanding
the Value of Public Relations
It's
about building reputations, developing relationships, creating a
positive image and informing and persuading people.
