Clever
Online Promotions
Skillful promotions
drive traffic and can be great branding plays too. They also provide
leads to mine for one-on-one permission marketing and relationship
building.
Migrating
Your Print Catalog Online
Transforming
your print catalog to an online media is more difficult, and much more
involved than it appears on the surface.
Where
Web Sites Lose Customers
Unfortunately
many Web sites lose the customer somewhere before the checkout according
to a study.
E-Commerce
Transactions
Now that
you've led your Internet surfer from browser to potential customer you
don't want to lose them at the point of sale.
Online
Mistakes to Avoid
Measuring
that conversion-to-action is paramount in the direct marketing portion of
online campaigns. Look beyond the obvious to determine your landing-page
brandability and conversion rates, and you won't be sorry.
Tips For a Successful Web Site
Here a few tips to keep in my mind that will make your web site more efficient,
and increase the number of repeat visitors.
